Riding the Wave: New Heights’ survey of Small-and-Medium Businesses, Winter 2021-22.

What can we learn from SMBs who thrived during the Covid Pandemic?

What we did: New Heights surveyed a national sample of SMBs regarding their business performance during the height of Covid. Respondents represented information/technology, construction, finance, business services, manufacturing, automotive, and other industries.

What we found: The SMBs that grew during the Pandemic did so by:

  • Leaning into changing technology
  • Diversifying supply chains
  • Engaging their customers

For more information about the findings in this survey, or to request a .pdf version, please contact us.

William Weaver

William Weaver is Senior Consultant with New Heights Research.