Due diligence

Cybersecurity is now an issue for executive leadership, not the IT department.

By William Weaver | Jul 31, 2023

Dealmakers consider cybersecurity increasingly vital, but they are not very confident in their solutions. What we did: New Heights surveyed ...

Mother teaching her daughter about laptop

New Heights’ Q1 2023 Review

By William Weaver | May 22, 2023

SaaS and consumer-focused projects kept us busy in the first part of the year, with a special focus on voice-of-the-customer ...

A percentage data showing 33% of surveyed SMBs reported a positive impact from COVID-19

Riding the Wave: New Heights’ survey of Small-and-Medium Businesses, Winter 2021-22.

By William Weaver | Apr 8, 2022

What can we learn from SMBs who thrived during the Covid Pandemic? What we did: New Heights surveyed a national ...

New Heights’ Q4 2021 Review

By William Weaver | Jan 20, 2022

Technology and software services kept us occupied through the end of 2021. Some highlights of our engagements included: Online marketing ...

New Heights’ Q3 2021 Review

By William Weaver | Oct 7, 2021

Food industry and consumer-focused businesses kept us busy through the summer. Some highlights of our engagements include... Food and beverage ...

A carpenter on the job wearing a white helmet

New Heights’ Q2 2021 Review

By William Weaver | Apr 26, 2021

New Heights conducted research and due diligence projects in a diverse set of markets in the first part of the ...

Talking to customers was important before COVID-19. It’s even more important, now: New Heights’ 2020 Middle Market Survey

By William Weaver | Sep 22, 2020

Key takeaways from New Heights’ 2020 Middle Market Survey on customer listening activities: 93% of respondents felt that active customer ...

Be Diligent About Market Diligence

By Kelly Sieber | May 31, 2019

Third-party researchers provide valuable, unbiased assessments By BERT SMYERS Gathering solid market intelligence (“market research” or “market diligence”) is a ...