Voice-of-the-Customer

Mother teaching her daughter about laptop

New Heights’ Q1 2023 Review

SaaS and consumer-focused projects kept us busy in the first part of the year, with a special focus on voice-of-the-customer ...
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Business impact of COVID by primary industry

The impacts of Covid19 on small-and-medium businesses (SMBs) varied significantly by industry

IT firms were most likely to have thrived during the pandemic, while business services experienced the most pain. New Heights’ ...
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A percentage data showing 33% of surveyed SMBs reported a positive impact from COVID-19

Riding the Wave: New Heights’ survey of Small-and-Medium Businesses, Winter 2021-22.

What can we learn from SMBs who thrived during the Covid Pandemic? What we did: New Heights surveyed a national ...
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Hobbies ranked data on white background

The Covid pandemic was an opportunity for hobby time, worldwide.

What we did: New Heights polled an international sample about their favorite hobbies and how often they were able to ...
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A carpenter on the job wearing a white helmet

New Heights’ Q2 2021 Review

New Heights conducted research and due diligence projects in a diverse set of markets in the first part of the ...
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2020 Year in Review on the white background

New Height’s 2020 Year in Review

With gratitude for our health – and appreciation for those whose sacrifices have enabled us to maintain some semblance of ...
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New Heights Research

Talking to customers was important before COVID-19. It’s even more important, now: New Heights’ 2020 Middle Market Survey

Key takeaways from New Heights’ 2020 Middle Market Survey on customer listening activities: 93% of respondents felt that active customer ...
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