What We Do We help clients get smarter - fast and cost-effectively

Not description. Insight.

New Heights' service platform was developed over a decade and is built to drive results. We blend innovation with tried and true techniques for gathering information. We synthesize it into genuinely actionable insight. 

Our services are tailored to meet the needs of several types of clients.

Pre LOI
SME calls
Customer calls
Primary research

Post LOI
Secondary research
In-depth interviews
Market sizing & growth assessment

Acquisition Search
Identify relevant targets
Systematic outreach to highest-level priorities
Immediately connect with entrepreneurs and build relationships

Portfolio Company Support
Acquisition target research
Underperformance investigation
New product market adoption
Evaluate growth opportunities
Customer relationship insights

Small business, middle market, large corporations

Voice of the customer

Customer eXperience Survey

Customer listening exercises
Understanding unmet needs
Supporting strategic decisions

M&A due diligence

Strategic opportunity assessment

New market entry

Underperformance investigation

Member surveys

Voice of the member

Market sizing

Trend analysis

Tool Kit

Interviews with customers, prospects, experts and competitors, typically lasting 30 to 90 minutes. Can be conducted on a sponsored or blind basis.

New Heights leverages Qualtrics platform to engage key decision makers on market due diligence projects. Both quantitative and qualitative data is collected and used to inform clients’ strategic decisions, market model assumptions, and key customer and market insights. Surveys can be done on a blind or sponsored basis. This is the most cost-effective method for collecting key market insights.

Exhaustive scan of relevant secondary information sources, focusing intently on those providing the most supporting insight. In general, sources may include:

  • Company websites (catalogs, SEC filings, investor presentations, etc.)
  • Association and trade group websites
  • Proprietary report databases
  • Government databases

NHR assesses key market dynamics by segment: service/product type, customer type, geography, channel. Estimate company’s share in the market as well as market share for each major competitor. Estimate market size and growth rate of market segments served.

Market share estimates. Analysis of customer sales data. Valuation models.

Our interviewers are subject matter experts and consultants that have degrees from Top 10 MBA programs and have experience at firms like Bain, BCG, and McKinsey. All are experienced at interviewing, have sound judgment, and excellent interpersonal skills.