Archive for September 2020
Talking to customers was important before COVID-19. It’s even more important, now: New Heights’ 2020 Middle Market Survey
Even with added opportunities for communication presented by COVID-19, many respondents expressed frustration with understanding customers’ evaluations of their performance. “Sometimes, people don’t know what messages they’re getting (from customers),” remarked one respondent. Another noted, “If you don’t have a good way to understand what they are saying then the feedback is basically useless.”
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