Industry Landscape Big 4 Accounting Firm

Client Objective

Provide company-focused research to enable client service teams to quickly target promising service opportunities

NHR Approach

  • Developed standardized approach to performing strategic analysis on client's top target customers
  • Used secondary research synthesis and financial benchmarking to identify service opportunities

Value Delivered

  • Client teams were able to quickly focus consulting sales efforts on the customers' core business issues
  • Client tailored its proposals and communication to its sales target